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IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Solution Positioning and Sales Scenarios | - Customer personas and needs
|
| IBM Cognos Analytics Overview | - Core capabilities and platform positioning
|
| Business Intelligence Value Proposition | - Enterprise BI use cases
|
| Cognos Analytics Features | - Data preparation and modeling
|
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
1. What is NOT a major advantage that IBM Cognos BI products have over the competition?
A) Promotion of self-service.
B) Consistency and accessibility from a wide range of data sources across the entire organization.
C) Ability to build and automate business processes.
D) Ability to consume information in a variety of formats, languages, and devices.
2. What is the purpose of the Real-time Monitoring feature in IBM Cognos BI?
A) To allow decision makers to respond more rapidly to changing business conditions.
B) To access query logs remotely without leaving the application.
C) To connect with team members for immediate access to their insights.
D) To predict the outcome of business decisions through models and statistics.
3. Which product integrates with IBM Cognos BI to provide text mining and predictive modeling capabilities?
A) IBM Cognos TM1
B) IBM SPSS
C) IBM Clarity
D) IBM Info Sphere Datastage
4. What is NOT one of the three basic questionsor three ringsthat business analytics answers to help organizations optimize business strategies?
A) Why is it happening?
B) Where is it happening?
C) What is likely to happen?
D) What is happening?
5. A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?
A) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
B) Cognos was designed to take information from multiple applications and pull it together into a
single platform.
C) Cognos allows organizations to select the appropriate roles that match their user behaviors.
D) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: A |



