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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?

A) Subscriber Key
B) Data Extensions
C) Member Record
D) Contact ID

2. Northern Trail Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

A) Marketing Cloud Personalization
B) Marketing Cloud Intelligence
C) Einstein AI

3. Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

A) Link
B) Account
C) Subscriber
D) Email

4. Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

A) Email Conversion Code
B) Conversion/Cart Code
C) Recommendation Code
D) Collect Code

5. A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?

A) Make sure the files are placed in the correct subfolder within the SFTP
B) Make sure the team has a date stamp to avoid duplication
C) Use the exact file name used for the trigger in the Import File Activity
D) use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

Solutions: