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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing Fundamentals | - Email marketing concepts
|
| Topic 2: Data Management | - Data structures
|
| Topic 3: Email Sending & Automation | - Send processes
|
| Topic 4: Tracking & Reporting | - Performance analysis
|
| Topic 5: Content Creation | - Content Builder usage
|
Salesforce Email Essentials (EEB101) Sample Questions:
A marketer is building a highly personalized email that is sent daily to one million subscribers. The data needed for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?
- A. File Triggers
- B. SQL Query Activities
- C. Data Filters
- D. Profile Management
Correct Answer: C 🗳️
Which send process can use Sender Profiles? (Choose 3)
- A. Simple Automated Sends
- B. Guided Sends
- C. Test Sends
- D. Triggered Sends
- E. User-Initiated Sends
Correct Answer: A,B,D 🗳️
Which combination of audiences can be selected in the recipient section for a specific Send?
- A. Lists and Audiences
- B. Lists and Data Extensions
- C. Contacts or Audiences
- D. Lists or Data Extensions
Correct Answer: D 🗳️
What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)
- A. The subscriber is unsubscribed from the publication list applied to the send
- B. The subscriber is deleted completely from the sending account
- C. The subscriber is added to the enterprise global unsubscribe list
- D. The subscriber is removed from the List used for the Send
Correct Answer: A,D 🗳️
A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. In order to remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?
- A. Import unsubscribes with the appropriate status into All Subscribers.
- B. Create an automation triggered on unsubscribes from the other system.
- C. Create a suppression workflow for the unsubscribed accounts.
- D. Import unsubscribes into a data extension, then update status with a query.
Correct Answer: A 🗳️
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