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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

What is the primary role of POS data in category management?

A. To monitor employee performance at checkout
B. To predict future consumer trends without additional analysis
C. To provide insights into category performance and guide decision-making.
D. To track inventory levels in real-time

Question 2

What is the primary purpose of sub-segment fair share analysis?

A. To determine the profitability of a product or category.
B. To allocate resources equally across all sub-segments.
C. To identify the best-selling product in a category.
D. To compare a sub-segment's market share with its share of a relevant benchmark to assess performance.

Question 3

What is the formula used to calculate Sales per Point of Weighted Distribution (SPWD)?

A. ACV Weighted Distribution / Total Sales
B. ACV Weighted Distribution - Total Sales
C. Total Sales x ACV Weighted Distribution
D. Total Sales / ACV Weighted Distribution

Question 4

What is the benefit of tracking SOW for a Retailer in a particular category?

A. SOW concentrates on the spending habits of Shoppers who already buy that category in the marketplace with the goal of securing a larger portion of their budget.
B. SOW concentrates on the spending habits of all Shoppers in the marketplace with the goal of securing a larger portion of their budget.
C. SOW concentrates on the spending habits of all Shoppers who haven't bought from the Retailer with the goal of securing a larger portion of their budget.
D. SOW concentrates on the spending habits of Shoppers who already buy from the Retailer with the goal of securing a larger portion of their budget.

Question 5

Which of the following most accurately describes incremental contribution?

A. The additional category volume from adding a particular item.
B. None of these describe incremental contribution.
C. The volume to be expected when adding an item to a category.
D. The additional item volume realized from the addition of an item.

Solutions: