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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

A) Salesforce Connector User has 'Read1 permission to the custom object
B) Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
C) Install the Salesforce AppExchange Package and verify the Salesforce connector
D) Export all the data and assets from the existing tool

2. Select available Social Media Connectors

A) Facebook
B) CD Linkedln
C) AddThis
D) FullContact
E) Twitter

3. Which is true about Visitor Filters?

A) You can filter by a hostname
B) Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
C) You can filter by a hostname wildcard
D) You can't filter your own company IP
E) You can the filter by IP

4. LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A) Edit the completion action on the form to only add to the list if the email address is valid.
B) Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
C) Use the list to send a permission pass email and remove all hard bounces.
D) Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

5. What is the purpose of creating a Tracker subdomain?

A) All of the above
B) To allow emails to be sent from your domain
C) To host all Marketing Cloud Account Engagement landing pages and forms on your website
D) To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.

Solutions: