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Salesforce Marketing-Cloud-Account-Engagement-Specialist日本語 Exam Syllabus Topics:

Topic	Details
Topic 1	Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
Topic 2	Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Topic 3	Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-specialist---MC-201

Salesforce Marketing Cloud Account Engagement Specialist (Marketing-Cloud-Account-Engagement-Specialist日本語版) Sample Questions:

Question #1

クライアントは、Marketing Cloud アカウントエンゲージメントフォームを送信して、フォームの完了アクションをテストします。フォームを送信した後、完了アクションはプロスペクトのレコードに適用されません。なぜそのような行動が起こらなかったのかについてどのような説明がありますか?

A. クライアントは完了アクションの一時停止を解除しませんでした。
B. 「電子メール」フォームフィールドがフリーメールアドレスを除外するように設定されていたため、フォームの送信に成功した場合でも、使用した Gmail アドレスによって完了アクションが実行されませんでした。
C. フォームでキオスクモードが有効になっていたため、完了アクションは実行されませんでした。
D. クライアントには、IP アドレスからアクティビティをフィルタリングするように設定された訪問者フィルタがあります。完了アクションは、フィルタリングされた訪問者に対しては発生しません。

Reveal Solution Discussion 0

Correct Answer: D 🗳️