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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A merchandising manager wants to create a group of offers for a "Summer Sale" campaign. The requirement is that any new or existing offer tagged with "summer2025" should automatically be included in this group.
Which type of offer collection should be created to meet this requirement?

A) A Static Collection
B) A Personalized Collection
C) A Dynamic Collection
D) A Manual Collection

2. A campaign manager for VIP customers is curating an exclusive set of offers for a high-touch campaign. The list of included offers has been hand-picked by the marketing director and must not change unless explicitly modified.
Which type of offer collection is most appropriate for this scenario?

A) An AI-driven Collection.
B) A Static Collection.
C) A Dynamic Collection based on offer tags.
D) A Dynamic Collection based on offer status.

3. A marketing analyst is setting up an A/B test within a journey to measure the effectiveness of two different promotional paths. 50% of the audience should be directed to Path A, and the other 50% to Path B.
How does the 'Percentage Split' condition activity determine which path a profile takes?

A) It alternates, sending the first profile to Path A, the second to Path B, and so on.
B) It requires an upstream audience to be pre-split into two groups.
C) It is based on the profile's ID, ensuring the same profile always takes the same path.
D) It is a random allocation for each profile that enters the activity.

4. A channel manager for email is defining how a specific promotional offer should appear when delivered in an email message.
What information is configured within the email "representation" of an offer?

A) The priority score of the offer compared to other offers.
B) The eligibility rules for who can see the offer.
C) The collection that the offer belongs to.
D) The specific content, such as the image URL, click-through URL, and text, that will be rendered in the email.

5. A junior marketing associate needs to create a promotional email. A core requirement is that the email must strictly follow the company's brand guidelines, which are embedded in a standard layout including a specific header, footer, and brand colors.
What is the best starting point for the associate to create this new email and ensure brand consistency?

A) Import an HTML file containing the required layout.
B) Create a new email from scratch and manually apply the brand styles.
C) Use a pre-existing Content Template that has been designed with the standard brand layout.
D) Create a new Campaign and add an email action.

Solutions: