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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Media Cloud and Salesforce Industries Basics | 15% | - Explain how Media Cloud integrates with other Salesforce clouds - Describe the Media Cloud architecture and component relationships - Identify Media Cloud products and bundles - Describe the purpose and capabilities of Media Cloud |
| Topic 2: Billing, Invoicing, and Revenue Management | 10% | - Describe revenue recognition and reporting - Describe billing and invoicing processes - Configure billing schedules and rules - Explain integration with ERP and financial systems |
| Topic 3: Order Management and Fulfillment | 18% | - Describe the order decomposition process - Configure order items and fulfillment workflows - Manage order lifecycle and status tracking - Describe integration with third-party ad servers and systems |
| Topic 4: Sales and Order Capture | 22% | - Configure products, bundles, and promotions using Industries CPQ - Describe order management capabilities - Configure guided flows for sales processes - Describe the lead-to-order process |
| Topic 5: Media Planning and Proposal Management | 22% | - Configure inventory and ad placement products - Describe the proposal creation and management process - Configure media plans and rate cards - Manage proposal approval workflows |
| Topic 6: Audience and Inventory Management | 13% | - Configure rate cards and pricing models - Describe programmatic and direct sold inventory - Configure audience segments and targeting criteria - Describe inventory management and availability |
Salesforce Media Cloud Consultant Sample Questions:
1. Which two solutions should a consultant recommend to a client who wants to integrate with an ad server other than google ad manager (GAM) to create an ad campaign?
A) create a custom integration procedure to integrate with the ad server
B) use the out of the box ad server integration
C) use the out of the box marketing cloud intelligence connector
D) create a custom solution using apex code
2. Sellers for a major publisher are not entering opportunities until the deal is closed. internal sales teams compete for business with each other, with a few of them using salesforce reports to surface potential clients with ad budgeds by identifying those targeted on an opportunity owned by the competing team. this behavior has driven sales teams to collaborate on external spreadsheets where the competing sellers do not have access to the information. Which two things should a consultant include in the design to remove unwanted sales access, while continuing to support the sales team collaboration?
A) update field-level security for the amount field and update the opportunity line item related list visibility in the opportunity lightinh page to hide the field and related list from the sellers profile
B) enable and use opportunity team
C) update opportunity organization wide defaults to private
D) assign opportunity ownership to the system administrator and have a system administrator manually share the opportunity with the correct sellet and teir team
3. Which core Salesforce object represents a media plan in Advertising Sales Management (ASM)?
A) Opportunity
B) Proposal
C) Media Plan
D) Quote
4. Apublishing company is evaluating Salesforce for the below functionalitis: a) lead to opportunity b) case management c) a media-specific data model d) OmniStudio capabilities. What is the minimum salesforce licenses a consultant should suggest?
A) media cloud publishing
B) media cloud basic
C) media cloud growth
D) media cloud advanced
5. A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and Google Ad Manager (GAM). They want to have a complete view of their media plans using dashboards.
Which system integration provides built-in dashboards to integrate with the ASM application?
A) Marketing Cloud Intelligence
B) Tableau
C) CRM Analytics
D) Google Data Studio
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: B,C | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: A |



