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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A) List Detective
B) Auto-Suppression Lists
C) Bounce Mail Management

2. Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A) An automation that deletes old data extensions, emails, and reports
B) An automation that Imports subscriber data regularly and updates key data extensions
C) An automation that contains several recurring emails and decisioning points

3. Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloud via file drops.
When the Automation runs, the files are often empty and data points are not available for processing.
Which component of Automation Studio ensures that steps within the Automation are only executed when a certain is fulfilled?

A) Skip Automation
B) Verification Activity
C) Wait Activity

4. A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

A) Tracking Extract > Import Activity > SQL Activity
B) Tracking Extract > Import Activity > Data Extension Extract
C) Tracking Extract > File Transfer > Import Activity

5. Northern Trail Outfitters uses an automation to process and report sales agents'weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

A) Data Extract Activity
B) Verification Activity
C) Wait Activity

Solutions: