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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaigns and Forms | - Link tracking and conversion tracking - Email/SMS campaign configuration |
| Account Administration | - Account management tasks - User roles and security settings |
| Creating and Managing Content | - Content Library and document management - RPL personalization language basics |
| Initial Configuration and Deliverability | - Account setup and IP warm-up - Deliverability best practices |
| Programs and Multi-Channel Campaigns | - Program Designer and logic - Timers, performance switches, multi-channel orchestration |
| Reporting | - Insight reports - Live and distributable reporting URLs |
| Responsys Data Model | - Data structures and key fields - Profile lists and supplemental tables |
| Integration and Interact Connect | - API and event integrations - Connect jobs and XML/CSV imports |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
- A. Hard bounce rates are 10% or higher.
- B. Substantial (5%) increase in click-through rates on last week's promotional campaign.
- C. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
- D. Recipients are forwarding your emails to everyone in their address books.
- E. Your open rates have dropped somewhatsince last month.
Correct Answer: A,C 🗳️
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaignrequirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?
- A. Navigate to the Workbook and click the Validate button.
- B. Navigate to the Workbook and click the Version Test button.
- C. Navigate to the Workbook and click the EMD button.
- D. Navigate to the Version Test screen and click the Workbook button.
Correct Answer: B 🗳️
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
- A. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
- B. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
- C. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
- D. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
Correct Answer: D 🗳️
You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
- B. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- C. Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
- D. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
Correct Answer: C 🗳️
An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?
- A. Private
- B. Public
- C. Secure
- D. Master
Correct Answer: B 🗳️
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